Using technology to sell homes
I remember being one of the first in my division in 1999 to get a digital camera to aid in selling homes. It was so painful uploading pictures with the dial-up modem, but my customers LOVED it!
I would make a point to take a picture during almost every demonstration, then I would email them the picture as follow up - "remember how much you loved this homesite?" (or kitchen, master bath, etc)
NOW the possibilities are endless. Videos, virtual tours, the sky is the limit! Here's a couple I recommend incorporating immediately:
1) Sherwin Williams virtual house painter - for those that just can't picture how the paint would look on their preferred elevation, you can now upload a picture onto their website, tell it the SW colors, and the computer will allow you to "paint" it! Beware, this takes patience, but worth it for your buyer to spend time doing if they are just that uncertain
2) Autocad for iPad. Not for the faint of heart, but now you too can be an interior designer with a tablet. There are many free or cheap apps that allow you to draw your room, then move your furniture effortlessly with your fingers before really sweating it out in person.
3) Panaroma for your smartphone- there are now MANY free and cheap apps that allow you to take a 360 degree picture of a home, homesite, room, or amenity. Now every smartphone is a free version of what used to take $500 to get- a panoramic view. I highly recommend downloading a free or cheap app to help you "paint the picture" with your customers! If you don't, your competition will!
I would make a point to take a picture during almost every demonstration, then I would email them the picture as follow up - "remember how much you loved this homesite?" (or kitchen, master bath, etc)
NOW the possibilities are endless. Videos, virtual tours, the sky is the limit! Here's a couple I recommend incorporating immediately:
1) Sherwin Williams virtual house painter - for those that just can't picture how the paint would look on their preferred elevation, you can now upload a picture onto their website, tell it the SW colors, and the computer will allow you to "paint" it! Beware, this takes patience, but worth it for your buyer to spend time doing if they are just that uncertain
2) Autocad for iPad. Not for the faint of heart, but now you too can be an interior designer with a tablet. There are many free or cheap apps that allow you to draw your room, then move your furniture effortlessly with your fingers before really sweating it out in person.
3) Panaroma for your smartphone- there are now MANY free and cheap apps that allow you to take a 360 degree picture of a home, homesite, room, or amenity. Now every smartphone is a free version of what used to take $500 to get- a panoramic view. I highly recommend downloading a free or cheap app to help you "paint the picture" with your customers! If you don't, your competition will!
Comments
Post a Comment