The big, fat lie about closing
When visiting with a group of students at a University recently, the issue popped up about when and how to close. I find it interesting how much it is discussed, yet how bad most people in the profession actually ARE at it. Now, I know that people can close. Just about every person that is on this planet is here because someone closed the deal: to go out with them, to date them, to marry them, and then to have kids. OK, I'm not that old, I know many of those get jumbled now, but still - a close occured, and boom - billions of people are on this planet. Somehow, without the pheromones and emotions connected with my analogy, however, when it is only...your livelihood... on the line, salespeople gradually get worse at it. That is why most trainers have summarized and watered down the close into simple phrases you are supposed to carry around for motivation: "Close hard, close often." "You don't ask, you don't get." "It takes 5 "no"...