Are YOU On Demand?, Part 3
In this installment of Are YOU On Demand? we will focus on the promptness. As you recall, we've been looking at how we have moved into the On Demand era, and how our consumers are demanding it from not just devices, but from everyONE they deal with. Not only are they looking for someone who makes it simple to do business with, they also want those people to be prompt and engaging. The newest laptops on the market have solid state hard drives, whose main purpose is to create an "Instant On" experience, one touting a 2 second boot up! Compare that to your laptop! Why do I bring this up? well, again, your consumer's iphone, iPad, and now laptop starts as quickly as their cars have for years (although even those now have Push button starts now!) How does this translate? If a customer leaves some question in your lap, they kind of expect it answered....quickly. This is best seen online, where customers who used to survey that they...