The 5 Laws of Value

One of my favorite things to hear as a sales leader is when a salesperson is presenting the terms of a potential deal, and throws in..... "...and, they've gotta have an extra $2000. It's a deal killer!" You know, Ben Affleck said it best in Boiler Room. In every interaction a sale is made, just sometimes the Buyer sells the seller on why they can't or won't buy! As a sales professional, you are responsible for both how the value of the product and/or transaction is portrayed, and in my humble opinion, the deal killer is usually.... US! I'll let you off the hook... slightly... and acknowledge that SOMETIMES customers can get price fixation, and thereby overlook the true value of the produce you are selling. We've all been there - the buyer has been given or set a specific price in their mind, and all logic, begging, and value-adds cannot budge them. What I am suggesting today, however, is that this is rarer than we like to believe. That t...