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Showing posts with the label effectiveness

Friends, Facebook, and Followup

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Facebook is so funny.  You're sitting there trying to beat level 89 of Candy Crush, and up pops this friend request - this person you haven't seen or heard from in years, you were in homeroom with him in 10th grade.  During your years, you probably exchanged... I don't know... 35 words?  Now, he is so excited to have found you. So, your finger hovers over the button on your smartphone... Do I accept?  What's his name again?  oh, yeah.. Jake.   So, you click on his profile to see what he shares with the public.  A few photos, not much.  He looks like his younger version, just heavier.   Oh, his wife looks nice.  Looks like they live in Rhode Island.  I don't know anybody else in Rhode Island. So, you accept the request.  Now, there he is.. friend number 389.  You don't really care that he found a new shawarma place for lunch today, or that his kid lost a tooth.  You don't want to be bothered with how upset he...

The big, fat lie about closing

When visiting with a group of students at a University recently, the issue popped up about when and how to close. I find it interesting how much it is discussed, yet how bad most people in the profession actually ARE at it. Now, I know that people can close. Just about every person that is on this planet is here because someone closed the deal: to go out with them, to date them, to marry them, and then to have kids. OK, I'm not that old, I know many of those get jumbled now, but still - a close occured, and boom - billions of people are on this planet. Somehow, without the pheromones and emotions connected with my analogy, however, when it is only...your livelihood... on the line, salespeople gradually get worse at it. That is why most trainers have summarized and watered down the close into simple phrases you are supposed to carry around for motivation: "Close hard, close often." "You don't ask, you don't get." "It takes 5 "no"...

Are YOU On Demand?, Final

Time to wrap up the 4 parts on "Are YOU on Demand?" with the final challenge - how engaging are you?  Chances are, you probably consider yourself pretty engaging, which is why you are in sales, but let's take a step back and compare back to these "smart" devices again, and find out how engaging  they are. On a recent 12 hour drive to see family in Maryland, my kids thought it would be amusing to talk to Siri.  They asked it every possible question to confuse and mesmerize this 'artificial intelligence,' while I, the driver, was pretty amused at the...well...conversation. Kids: "What is the best smartphone?" Siri: "I think you've already answered that question" Kids: "what is the best smartphone?" Siri: "Seriously?" Kids: "Whatever" Siri: "Fine" Kids: "Whatever!" Siri: "Everything is definitely OK" Kids: "You are so weird" Siri: "You are certain...

Are YOU On Demand?, Part 3

In this installment of  Are YOU On Demand?  we will focus on the promptness.  As you recall, we've been looking at how we have moved into the On Demand era, and how our consumers are demanding it from not just devices, but from everyONE they deal with.  Not only are they looking for someone who makes it simple to do business with, they also want those people to be prompt and engaging. The newest laptops on the market have solid state hard drives, whose main purpose is to create an "Instant On" experience, one touting a 2 second boot up!  Compare that to your laptop!  Why do I bring this up?  well, again, your consumer's iphone, iPad, and now laptop starts as quickly as their cars have for years (although even those now have Push button starts now!)  How does this translate?  If a customer leaves some question in your lap, they kind of expect it answered....quickly.  This is best seen online, where customers who used to survey that they...

Are YOU On Demand?, Part 2

Last time we discussed how much more prevalent tablets and smartphones have become, and how your consumer is being quietly reprogrammed to expect those features from everything - and everyone - they come in contact with.  Think about it - when's the last time you rearranged your schedule to make sure you saw the weather report on TV?  It's almost ludicrous to think about.  One 2 second hold on the round button on my phone, then mumbling the word "weather" - I have the whole thing - 5 day forecast, maps, weather alerts - I can even click around and see how other people feel  about the weather.  That is something that was previously missing from the nightly newscast. As I dig into this reality, I am drawn to the amazing thing that Jobs landed on in his pursuit of the perfect device.  It is so.... simple.  In the authorized biography of Steve Jobs, it is discussed how the iPhone came to fruition. Interestingly, he was first motivated to invent a new t...

Are YOU On Demand?, Part 1

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Why does anyone enter the highly respected profession of sales?  (Yeah, that was totally tongue-in-cheek).  I will tell you why, because we see an opportunity to likely feed our families and achieve our dreams via our natural gift of conversation or relationalism.  The ability to find commonality with just about anyone. I am pretty sure, if you are in sales, you can relate with this notion.  You probably have been told over the years that you have the "gift of gab" or "get along with anyone." So, you gave up your first career of teaching, accounting, pizza delivery, paint stripping, or warehousing to enter the dynamic world of sales. Let me ask you a question - is that enough?  Is the difference maker between highly consistent and successful sales professionals simply that some are more interactive than others?  No!  You have probably felt some measure of success, but you've had setbacks.  Yes, even self doubt at times.  I think I may be...

The 5 Laws of Value

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One of my favorite things to hear as a sales leader is when a salesperson is presenting the terms of a potential deal, and throws in..... "...and, they've gotta have an extra $2000.  It's a deal killer!" You know, Ben Affleck said it best in Boiler Room.   In every interaction a sale is made, just sometimes the Buyer sells the seller on why they can't or won't buy!  As a sales professional, you are responsible for both how the value of the product and/or transaction is portrayed, and in my humble opinion, the deal killer is usually.... US! I'll let you off the hook... slightly... and acknowledge that SOMETIMES customers can get price fixation, and thereby overlook the true value of the produce you are selling.  We've all been there - the buyer has been given or set a specific price in their mind, and all logic, begging, and value-adds cannot budge them.  What I am suggesting today, however, is that this is rarer than we like to believe.  That t...

Ask a better question, part 3

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How heavy are your questions? Part 3 of Ask a Better Question is actually a question - "How heavy are YOUR questions?"  In this installment, we investigate which question you are reaching for, and what response you are likely to solicit.  Buckle in, because this topic is HEAVY! This will be the last time I write on questioning for a while, but I felt it was worthwhile to cover one more facet.  You see, we have an opportunity to filter or improve the actual answer we are seeking, and phrase it as a better question - one that actually is likely to help us towards a positive response.  Before I get specific, how about an example? Let's say YOU are shopping for a luxury item for the first time - one you are not that familiar with - we'll go with a boat.  You have made it clear that you are an amateur by the nature of your dialogue - you've asked about anti-lock braking (on a boat, really?), cruise control, and "where does the waste from the toilet go?...

Put First Things First

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courtesty of nuttakit One of the most common things I hear from top producers is "If I only had more time!"  This feeling of task saturation can become as frustrating as trying to push a rope uphill. Here's what else I know - the common skill set that seems to accompany most salespeople often misses an ingredient of planning.  Some of my favorite salespeople begin their day with war paint on their face, like Mel Gibson in "Braveheart". In their best Scottish-American accent they fiercely stare at themselves in the mirror and declare this day to be a day of Victory!  "We will conquer!  I will do this for my family!  I will do it for braces for my twin girls!  I will do it for the payment on my german compact luxury vehicle!  I will do it for my Cobalt speedboat!  I am in debt up to my eyeballs, failure is not an option!"  Then they are off, sword drawn, to vanquish any objection that dare separate them from another order. What...