Put an Odometer on it!
As I've shared with you before, If you're not growing, your shrinking (I'm in trouble!). Each of us should spend part of our week sharpening the saw- gaining knowledge, insight, and abilities. We should challenge our thinking, techniques, and style to always lean into our personal and company strengths. On that note, in some of our more established communities, we face resale and foreclosure challenges that are unique because they are the same floor plan! The buyer struggles to not see that as "same-same" because their eyes tell them they are the same. Well, when you pop into a straight-off-the-showroom- floor new car, your NOSE and eyes tell you it's brand new compared to a "same body style" version of the car that's 3 years old. The leather has some visible sings of three years of wear. But more than this, The ODOMETER of a new car tells you it has 3 original miles versus the 52,000 miles on the used one. In other words, even a novi...