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Friends, Facebook, and Followup

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Facebook is so funny.  You're sitting there trying to beat level 89 of Candy Crush, and up pops this friend request - this person you haven't seen or heard from in years, you were in homeroom with him in 10th grade.  During your years, you probably exchanged... I don't know... 35 words?  Now, he is so excited to have found you. So, your finger hovers over the button on your smartphone... Do I accept?  What's his name again?  oh, yeah.. Jake.   So, you click on his profile to see what he shares with the public.  A few photos, not much.  He looks like his younger version, just heavier.   Oh, his wife looks nice.  Looks like they live in Rhode Island.  I don't know anybody else in Rhode Island. So, you accept the request.  Now, there he is.. friend number 389.  You don't really care that he found a new shawarma place for lunch today, or that his kid lost a tooth.  You don't want to be bothered with how upset he...

How to earn the right to close

In my last blog I told you about Rachel, and how to recover from a really BAD presentation.  Luckily, you can avoid that, too!  What if there were a foolproof way to AVOID bad presentations in the first place, thereby ALWAYS giving you the right to close, thereby increasing your conversion rate and your wallet?!?  What would THAT be worth to you? OK, nothing's foolproof, but I do have some suggestions! First, begin with the end in mind.  Stephen Covey said it best in 7 Habits, you should always launch your ventures knowing where you ultimately want to land.  Imagine working hard for a vacation, packing up the family cruiser with tons of luggage, toys, kids, grandma, and the cat- then heading down the road.  About an hour into it, your spouse lovingly looks at you and innocently asks, "so, where we goin'?"   Ridiculous, right?  Who would go through all that trouble without a plan?   Well (sheepish pause), we've all done that with a sale, ...